Premier Collegiate Communications was founded in 1992 by college administrators who recognized the need for specialty communications in the admissions arena. Mass marketing techniques were viewed as ineffective as they often did not reflect the quality of the institution, the personal nature of the admissions process, nor the importance of each potential candidate. In response to these issues, Premier pioneered the use of personalized communications via multiple channels along with a consistent schedule of communication tailored to each student.
Premier provides its customers a unique combination in admissions marketing as we are able to design, produce, and physically or electronically mail all of the communications required by college admissions professionals. This provides a “one-stop shop” for admissions where the responsibility for the effectiveness of communications is concentrated in one vendor, rather than spread out among many firms that often have competing goals.
Premier currently operates from three locations in Roanoke, Savannah, and Chicago. This helps us stay in touch with regional aspects of the college recruiting market as well as providing redundancy to ensure the timeliness of our customer’s communications requirements.